Our Why

At Pillumina, we are on a mission to reduce plastic waste in healthcare, one bottle at a time. We believe that protecting human health shouldn’t come at the cost of harming the planet. That’s why we’ve reimagined the prescription bottle, replacing outdated plastic with a sustainable, infinitely recyclable aluminum alternative.
OUR STORY

A Mission Born from Experience

Why rethink plastic
in pharma?

Co-founders Peter Daheb and Abe Matar have long been driven by a passion for environmental innovation. As early advisors and investors in PATH, the world’s first reusable and recyclable pre-filled aluminum water bottle, they helped pioneer a movement to end single-use plastic in the beverage industry.

But they turned their focus to the next critical challenge: healthcare. Every year in the U.S., over 7 billion prescription medications and 200 billion over-the-counter products are packaged in single-use plastic bottles. Only 3% of these amber-colored polypropylene containers are recycled. Most end up polluting landfills, oceans, and ecosystems, contributing to the growing microplastics crisis.

Wanting to bring another innovation to eliminating single use plastic waste and be part of the solution, Peter and Abe developed the first aluminum prescription bottle designed specifically for the needs of pharmacies and patients. Durable, non-toxic, and infinitely recyclable, Pillumina bottles represent a new standard in pharmaceutical packaging, one that’s better for the planet and for human health.
THE SOLUTION

WHY ALUMINIUM?

Pillumina Bottle
Traditional plastic pill bottles are a major source of environmental pollution. Most end up in landfills, waterways, or oceans, where they break down into microplastics. The average person consumes about 5 grams of microplastics each week and linked to serious health risks including heart disease, cancer, reproductive and digestive issues, inflammation, and neurodegenerative conditions.

Aluminum offers a safer, more sustainable alternative. It can be recycled infinitely without any loss of strength or quality. In contrast, plastic and paper degrade with each recycling cycle, weakening over time. Nearly 75 percent of all aluminum ever produced is still in use today.

Unlike plastic, which is often downcycled and eventually discarded, aluminum maintains its integrity through every reuse, making it a truly circular material. Paper-based packaging and plant-based plastics also fall short. Paper often includes plastic liners that complicate recycling, and plant-based plastics typically behave like conventional plastic, breaking down into microplastics and rarely being recycled. Aluminum stands apart as the only option that can be endlessly recycled into the same high-quality packaging, without creating waste or sacrificing performance.

“Aluminum is a MAGIC Metal. It’s light weight. It’s strong. It’s flexible. I wish I was made of Aluminum”. Robert R., Recology Public Relations Manager

20x

the recycling rate of plastic

75%

of all aluminum ever produced is still in use today

95%

enery saved by recycling aluminium

MISSION

MISSION

“Our mission is to reduce plastic waste created by the billions of plastic prescription bottles discarded every year with a sustainable, infinitely recyclable aluminum alternative, one bottle at a time. We believe a healthier future starts with packaging that’s designed to do no harm and safe for humans, animals, and the environment, because protecting health should never come at the cost of harming the world we all share.”

VISION

VISION

“To reinvent pharmaceutical packaging where medication bottles never become waste. We envision a future where every plastic bottle is replaced by an infinitely recyclable aluminum alternative, creating a closed-loop circular economy that benefits patient and planet health.”

Affiliates & Partners

Joining forces for a plastic-free future